Posts from Will Rice, San Antonio, Texas. Read about strategy, technology, social media, websites – and how they can all be integrated into a modern business model.
I get a lot of requests for help in getting started with or expanding work with numerous marketing tools like social media, websites, and email newsletters.
I always start with one question that often stops the conversation. The question is "Why?"
Read MoreWhat we are witnessing across organizations of all types and sizes is not a failure to adapt to the current tech landscape, it is a failure to transform into an organization that understands that constant, rapid change is now how the world functions. The world, as we understand it, will be radically different in 5 years, we can't predict how, and we won't even notice it happening.
Read MoreMy advice, in short form, is this: Nearly every member of an organization now must have baseline technology skills. In other words, "I don't do tech," is no longer a valid excuse for not possessing vital skills for work.
Read MoreNo longer can we use the same decision making and strategy setting processes and just let the communications and tech people implement them using the latest tools. The strategic decisions themselves must be steeped in the changing dimensions of the world.
Read MoreThere is nothing wrong with inviting people to come to a place. However, as The Home Depot has learned, the physical place is not the only place to engage with people. They have also learned that the physical space and the digital space are different.
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