Social Media is hard work. Anyone who is making an effort to promote their business, organization or personal brand knows that. The problem is, it looks so easy. It looks easy because anyone with access to the internet can post to Twitter, Instagram, Facebook, Snapchat, or any other platform of the moment. It looks easy because celebrities who already have a marketing footprint can gain legions of followers overnight. But for smaller businesses, non-profits, faith-based organizations, and individuals, it is just not that simple. It is simply a lot of hard work.
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