You may not think about it much when a business asks for a review. However, your rating could make a life changing difference for someone trying to make a living in today’s new world of work.
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Welcome to the new home of Mason Hall Media. What is Mason Hall Media? We are the umbrella organization for three media ventures: Pro Voice Guy, Will Writes, and PastorWill.net. These three businesses serve as three facets of the same mission: To help businesses and organizations cut through the clutter to reach people in our digital age.
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Taking video conferencing on the road presents a unique set of challenges. While more and more organizations are equipping conference rooms with hardware and software to improve the video conference experience, many are not ready when the meeting happens offsite.
As more and more people discover the power of video conferencing, and as it has become less expensive and user-friendly, I receive more and more creative requests for help. The trickiest requests are those that include hosting a meeting at another location.
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I get a lot of requests for help in getting started with or expanding work with numerous marketing tools like social media, websites, and email newsletters.
I always start with one question that often stops the conversation. The question is "Why?"
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So, as I have been watching the World Cup, I have been looking at the teams' radical focus on collaboration and teamwork. You can't play at that level without a total alignment of the players. Many organizations struggle because they fail to see the value of this level of collaboration.
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I know a guy who runs his own business. He doesn't spend a dime in advertising. He doesn't have a website, social media account, or email list. I hate to break it to you but, you are not likely that “guy.”
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I am a bit of a video conferencing evangelist. My organization saves tens of thousands of dollars a year by holding meetings via video. More than that this it allows more participation, especially in organizations that have volunteers. However, many of these meetings are doomed before they even start.
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What we are witnessing across organizations of all types and sizes is not a failure to adapt to the current tech landscape, it is a failure to transform into an organization that understands that constant, rapid change is now how the world functions. The world, as we understand it, will be radically different in 5 years, we can't predict how, and we won't even notice it happening.
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My advice, in short form, is this: Nearly every member of an organization now must have baseline technology skills. In other words, "I don't do tech," is no longer a valid excuse for not possessing vital skills for work.
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No longer can we use the same decision making and strategy setting processes and just let the communications and tech people implement them using the latest tools. The strategic decisions themselves must be steeped in the changing dimensions of the world.
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You may have a great website but if you don’t have a great call to action, people may just look at your cool site and move on. Perhaps you have created a solid call to action. But how will you know if it is working? For that, we are going to look at website analytics.
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With this type of threat lurking on the internet, how can we keep our computers safe? Below are a few things to keep in mind to lower your chances of being compromised.
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There is nothing wrong with inviting people to come to a place. However, as The Home Depot has learned, the physical place is not the only place to engage with people. They have also learned that the physical space and the digital space are different.
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Social Media is hard work. Anyone who is making an effort to promote their business, organization or personal brand knows that. The problem is, it looks so easy. It looks easy because anyone with access to the internet can post to Twitter, Instagram, Facebook, Snapchat, or any other platform of the moment. It looks easy because celebrities who already have a marketing footprint can gain legions of followers overnight. But for smaller businesses, non-profits, faith-based organizations, and individuals, it is just not that simple. It is simply a lot of hard work.
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